Growth Marketing System for Home Product Manufacturers

2x your leads.

Guaranteed.

Start now with Constraint Finder. In about 5 minutes, you’ll know what’s limiting your growth. It’s simple, fast, and free.

Fásnua’s growth marketing system continually seeks and removes growth barriers that prevent fast-paced growth.

Say hello to your

Growth Marketing System

A system for predictable growth.

Many home product manufacturers waste time and money on marketing that doesn’t deliver results. Fásnua fixes that with a 3-stage system built for reliable growth.

Revel provides marketing focus.

Rise delivers marketing strategy.

Run executes marketing strategy.

Outperform your current digital marketing solution.

Backed by a 2x lead guarantee.

Why Fásnua’s Growth Marketing System Works

Building an in-house team or hiring an agency can’t compete. With Fásnua’s Growth Marketing System, you get an interwoven system with strategic clarity, constraint-breaking execution, leadership guidance and support, visibility to key metrics, and momentum toward your goals.

Strategy sessions and regular updates

Constraints identified and resolved in real time

Weekly visual reports with key metrics

Quarterly growth plans that build momentum

Integrated CRM with automation and sales pipelines

Fully managed digital marketing execution

Works for multi-channel sales: consumer, pro, and dealer

Centralized dealer promotion management

Direct promotion to home industry pros

Ongoing leadership education and peer insight

1:1 coaching from seasoned advisors

Operates on around 2% of revenue + ad budget

If you manufacture a product for building or furnishing a home, Fásnua’s Growth Marketing System can grow your company.

Fásnua’s growth marketing system is built for North American manufacturers of residential building materials, appliances, furnishings, and outdoor products who want to win more specs with architects and designers, grow sales with builders and homeowners, and expand dealer and distributor sell-through.

How Revel, Rise, and Run fit together

Revel is the focus stage of Fásnua’s growth marketing system for home product manufacturers. Through marketing focus, strategy, execution, and leadership support, Fásnua provides the complete framework for making your marketing a reliable driver of growth.

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Rise
Run
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Focus

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Get clear on the one highest‑leverage marketing constraint to focus on for the next 90 days.

Revel, the focus stage of Fásnua’s growth marketing engine, helps home product manufacturers find their highest‑leverage marketing constraint and turn it into one clear 90‑day priority with advisor guidance.

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Strategy

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Turn your constraint into a 90‑day growth strategy for your products, channels, and audiences.

Rise is marketing growth strategy. It’s constraint-centric and goal focused, giving you and your business renewed energy by relentlessly resolving marketing barriers that limit sales and profitability, with metrics to back the results.

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Implementation

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Implement your strategy toward your highest-leverage constraint, balanced with ongoing marketing.

Run is the delivery system for your marketing strategy that’s unique to your goals, products, audience — and constraints. From your website, to ads, lead nurturing, and sales channel growth, the Fásnua team delivers digital marketing with measured results.

Not everyone needs all three stages, and that’s okay. If you already have a well‑defined 90‑day focus and strategy, you can plug directly into Run. If you don’t, we recommend starting with Revel (or Revel + Rise) so execution time and budget go into the right problem.

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Get Fásnua’s 2x lead guarantee.

We’re confident we can double your qualified leads. You won’t pay for Rise until we do.

How it works in a nutshell:

  • Join Revel, Rise, + Run to qualify for the guarantee.
  • During setup, pay for Rise — typically one month.
  • During setup, your qualified lead criteria and baseline are set.
  • After setup, get Rise is free until your qualified leads double (up to 90 days).

View guarantee terms

Is one hidden constraint choking your growth?

If you’ve ever run or biked a trail, you know one downed tree can wreck your rhythm. One constraint in your marketing does the same, silently stalling progress toward your goals. In about five minutes, Constraint Finder shows you where to focus – Reach, Leads, Conversion, or Retention – so you can fix the right part of your marketing and reclaim momentum.

Hesitant on the approach?

Many leaders we work with started skeptical.

It’s common to see leaders burned by past marketing efforts, unsure what makes us different, or just too busy to take on one more thing.

Fásnua’s growth marketing system is designed to overcome skepticism. That’s why it’s backed with a 2x lead gaurantee.

“We’re too busy to take this on.”

I don’t have time to manage a marketing company. I need this to run without me.

That’s fair — and why we built Fásnua.

Rise and Run save you time. We take on digital marketing strategy, execution, and reporting, so you’re free to do other things.

Revel also saves you time. Your time invested in Revel sharpens how quickly you can make technology, marketing, and sales decisions. Better and faster decisions equal growth.

“We can’t afford this right now.”

We need sales now. Not another marketing cost we can’t justify.

We get it. Every dollar has a job.

But we’re not selling ads, content, or software. We’re delivering a system for creating momentum. Fásnua targets the top marketing constraint every month, so instead of doing more, we do what works.

And our guarantee flips the risk: You don’t pay for our Rise service until your leads double.

“We prefer to hire in-house.”

We need someone who knows our products, can be here when we need them, and understands our industry.

Hiring a team of specialists in all the various marketing specialities is expensive.

Most companies under $20MM hire a marketing leader, and expect them to do everything. Fásnua fills in the gap with a fractional CDMO and a team to complete the work. You get it all without a bloated payroll.

Another perk? We know your business – we already serve manufacturers like you.

“We’ve tried marketing before—it didn’t work.”

We hired a firm. Spent the money. Barely saw results. Not doing that again.

You’re smart to be cautious. Most marketing fails because it’s a string of isolated tasks and campaigns.

Fásnua is different. Planning, delivery, and leadership are in one integrated system that works together.

You get a strategy aligned to your goals, execution that resolves constraints, and weekly performance visibility.

Here’s how it’s worked for a manufacturer like you:

When we migrated our website to Fásnua, our site started getting more traffic, ran smoother, and now appears on page one for thousands of our critical search terms.

— Doors by Decora

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Trusted by Manufacturers

Guaranteed Results

Proven Marketing Team

Cross Channel Marketing

The pressure to manage multiple channels, shifting seasons, and sales expectations is real — and relentless. We built Fásnua after two decades of helping home product manufacturers overcome those exact challenges with a system designed for clarity, consistency, and measurable growth.

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Jason Otis
Founder and President
Fásnua

How to start with Fásnua.

1. Start with Revel

Whether you have a solo marketer or a team, Revel is where you begin. Over a 90‑day cycle, we help you identify your single highest‑leverage marketing constraint, define it clearly, and commit to one focus your team can actually rally around.

2. Run your first focus cycle

Using Constraint Finder, key metrics, two focused working sessions, and strategic Advisor input, you get a simple Constraint Focus One‑Pager: a plain‑English problem statement, one 90‑day focus with guardrails, and the perfect metrics to track progress.

3. Decide what’s next

With your constraint and focus defined, you can execute with your own team, or add Rise for a detailed 90‑day strategy and Run when you want ongoing implementation and marketing operations.

Add Rise for 90‑day strategy.

Once Revel has clarified your highest‑leverage constraint, Rise turns it into a detailed 90‑day marketing strategy for your products, audiences, and channels. You leave with a clear playbook, not just ideas.

Add Run for marketing implementation & operations.

When you need more capacity, Run acts as your marketing team. We implement the 90‑day strategy and handle ongoing marketing operations – from website management and campaigns to lead funnels and digital channels – so the work actually ships.