The Marketing Delivery System for Home Product Manufacturers
Your marketing team for turning strategy into results.
Growth Marketing System
A system for predictable growth.
Many home product manufacturers waste time and money on marketing that doesn’t deliver results. Fásnua fixes that with a 3-part system built for reliable growth.
builds or extends your team to deliver digital marketing that’s consistent and aligned with your growth goals.
Marketing scales before revenue does.
It’s a classic challenge. Growth requires marketing, but an investment in marketing is a stretch when every dollar and decision matter. Building a team or managing more vendors adds overhead and complexity.
Fásnua’s growth marketing system helps home product manufacturers invest wisely and execute efficiently to reach their objectives.
Fásnua Run gives you the marketing delivery team most companies wait too long to build.
You get an industry seasoned team with decades of experience leading and executing digital campaigns — for around the cost of one employee.
Whether you’re the CEO trying to grow without a dedicated team — or a marketing leader trying to do more with what you have — you’re feeling the pressure.
You know you need next level marketing execution, but hiring the next level of talent is expensive and uncertain.
Fásnua Run gives you that capability, without the overhead, guesswork, or risk.
You know what you need.
And it doesn’t have to feel risky.
If you DON’T have an in-house marketing team.
You’re likely juggling freelancers, agencies, or doing it yourself. You know marketing matters, but you’re unsure how to hire a leader or build a team that actually aids growth.
- Inconsistent marketing causing inconsistent sales
- Ideas on how to grow, but limited resources to pursue them
- No one truly owning (or executing) your growth strategy
- Wasted time and spend on disconnected contractors
- The pressure of a marketing hire you’re not sure you can afford yet
If you DO have a marketing leader or small team.
They’re smart. They work hard. But they can’t do everything while also constantly learning new tech, tools, and platforms. Your business needs more than they can deliver alone.
- Strategy gets created, but never fully executed
- Projects move slowly, or not at all
- Your marketing leader lacks the support to win
- Your company is missing growth due to capacity gaps
- Competitors are outpacing your visibility online
In either case, Fásnua Run is your solution. Run membership gives your company a team of marketing experts across disciplines, so your budget does more and your goals become achievable.
And, because Run works with Rise and Revel, you get complete continuity across marketing strategy, delivery, and decision support.
What’s Included in Run
You don’t need to hire multiple specialists or a string of vendors. Fásnua Run delivers a complete marketing delivery system tailored to your goals and designed around the specific needs of home product manufacturers.
Whether your constraint is visibility, lead generation, channel support, or sales enablement, Run combines the right set of tools needed to deliver expert execution.
Growth Marketing
Be where your buyers already are — with a reason to choose you.
Your expert team for creating and managing your messaging, visuals, email, SMS, SEO, ads, and all other digital outreach and tech needed to connect with your buyers.
Atmosphere
Marketing and sales CRM built for home product manufacturers.
With centralized marketing in one platform, you have a hub for managing inbound leads, sales funnels, follow-up automation, and targeted campaigns across your audiences.
Peratomic
Keep your dealer and distributor websites up-to-date — automatically.
No more outdated product specs, ad campaigns, or lost leads. Our team leverages the power of Peratomic to keep content and campaigns fresh across your sales network.
Growth Sites
Websites that create leads, loot, and loyalty from your audiences.
Design, development, and management of powerful ecommerce websites that turn visitors into buyers — whether they’re homeowners, pros, or channel partners.
Built for Home
Get discovered by the pros who specify and stores that sell.
Built for Home connects your brand with pros who influence what gets installed in homes — as well as dealers and retailers who recommend and sell your products.
You never need to figure out where your marketing focus should be or how to allocate your budget. Your Run membership automatically adjusts services based on your strategy and what delivers the best return toward your current and long-term goals.
Fásnua Run provides a cross-functional team working in sync with your strategy to solve the real marketing constraints blocking growth — so marketing gains traction instead of spinning in place.
For example, if Fásnua Rise identifies your biggest constraint is low follow-up with interested buyers, Fásnua Run builds and launches a multi-touch email and SMS sequence through Atmosphere — so warm leads don’t go cold and sales increase without adding staff.
How to start with Fásnua Run.
1. Join Run.
Run is available to active Rise + Revel members. Tap below to apply. We’ll meet to understand your goals, systems, and expectations before confirming a fit.
2. Participate in setup.
Once accepted, we’ll setup and integrate the tools that power your marketing, like your CRM, website, automations, pipelines, and more.
3. Grow with Rise, Run + Revel.
Not a member of Fásnua?
Get marketing strategy, delivery, and community — in one place.
Join Rise, Run, and Revel for less than the cost of a single marketing employee.
You’ll get:
- A constraint-centric and goal-aligned marketing strategy that adapts to addressing your biggest opportunity to increase leads and sales.
- Marketing execution that implement your marketing strategy, manages your website, lead generation, automation, and marketing campaigns.
- Access to Revel — an educational community where you’ll gain marketing wisdom, live training, advisory meetings, and peer feedback.
We were losing leads because our homepage was not drawing buyers into the website. Fásnua rethought the homepage experience, and leads from qualified buyers increased 43%.
— Island Post Cap
Common Questions
Who is Run for?
Can I join Run without Rise?
What exactly does the Run team do each week?
Do I still need a marketing hire?
How does Run membership work?
How is Run different from a typical marketing agency?
What kind of results should I expect?
What happens during the first month?
How do I know if my company is a good fit?
- Sell products used in building, furnishing, landscaping, or outfitting a home
- Reach customers through multiple channels (consumer, dealer, distributor)
- Are investing in marketing—but struggling to execute consistently
- Want better return from their marketing without building a full internal team
- Are ready for a system that turns strategy into measurable results
Where is the Fásnua team based?
Fásnua is based in Birmingham, Alabama, with a remote team primarily located across North and South America. We operate on Central Time and work with clients throughout North America.
If you manufacture a product for building or furnishing a home, Fásnua’s Growth Marketing System can grow your company.
Fásnua’s growth marketing system is built for North American manufacturers of residential building materials, appliances, furnishings, and outdoor products who want to win more specs with architects and designers, grow sales with builders and homeowners, and expand dealer and distributor sell-through.