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The New Rules of Brand Trust: How Today’s Buyers Choose Manufacturers

The New Rules of Brand Trust: How Today’s Buyers Choose Manufacturers

Buyers don’t just compare products—they compare risk. In today’s market, trust is the shortcut they use to decide which manufacturer is worth a call, a quote, or a…

The Confidence Gap in Marketing Leadership: How Data-Driven Decisions Restore It

Discover how data-driven decision making restores confidence in marketing leadership and helps manufacturing executives make faster, clearer strategic decisions.

Why Marketing Automation Won’t Fix a Broken Strategy

Automation doesn’t fix broken marketing—it exposes it. The most successful manufacturers follow a proven path: Strategy → Start → Streamline → Scale. Here’s…
Manufacturing leader is happy because Fásnua is managing their martech stack.

The Real Cost of Managing Your Martech Stack

Most manufacturers underestimate the real cost of their martech stack. Learn how integration complexity, data silos, and maintenance time quietly drain growth—and how…
Digital Marketing for Manufacturers, Leader looks at marketing performance metrics

Digital Marketing for Manufacturers: Why Bad Data Leads to Bad Decisions

Most manufacturers invest in digital marketing, but missing or inconsistent data creates uncertainty and poor decisions. This article breaks down how to use marketing…
Marketing ROI

Why Most Manufacturers Get Marketing ROI Wrong (and How to Fix It)

Overspending on marketing with poor returns? Discover the right way to measure marketing ROI and get more value from every dollar you invest.

How Consumer Research and Purchasing Are Changing

Preparing for the 2026 Buyer: How Home Product Consumer Research and Purchasing Are Changing

Discover how consumer research is reshaping home product buying in 2026 — and what product manufacturers must do now to align marketing and sales.

Home Product AI Marketing: Hype vs. Helpfulness

AI marketing tools flood the market, but which ones actually drive growth for home product manufacturers? Cut through the hype.

25Q3-W09-0901-FAS-HPM-Magazine-Article-OutsourcedMarketing

Why Marketing Can’t Be Fully Delegated—And What to Do Instead

Why outsourced marketing fails even with great agencies: CEOs aren’t playing their irreplaceable role. Learn the 3 things only you can do.

Marketing System

Expense or Engine? Marketing Systems Transform Home Product Business Growth

See how a marketing system can shift marketing from a cost to a growth engine for your home product business and brand.

Home product manufacturer joins home product manufacturing leaders on a marketing training session.
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The Marketing Leadership Community for Home Product Manufacturers

Fásnua Revel surrounds leaders with the knowledge and people they need to make marketing decisions with clarity and confidence.

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