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The Marketing Strategy System for Home Product Manufacturers

Marketing strategy that keeps growth on track.

Static plans delay goals. Fásnua Rise is an active, adaptive plan aligned to your business goals — so growth stays on track.
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The way customers buy online and in-person continues to evolve. Channel fragmentation. Higher expectations. Technology disruptions. They’re all forging new buying patterns.

Fásnua Rise, the strategy portion of Fásnua’s growth marketing system, continuously uncovers internal and external changes that undermine sales.

With Rise, Run + Revel, your marketing performs at its best while your competitors struggle to adapt to market and technology changes.

Say hello to your

Growth Marketing System

A system for predictable growth.

Many home product manufacturers waste time and money on marketing that doesn’t deliver results. Fásnua fixes that with a 3-part system built for reliable growth.

Rise delivers marketing strategy.

Run executes marketing strategy. →

Revel improves marketing decisions. →

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is a constraint-centric and goal focused marketing strategy that gives your business renewed focus and energy.

Join Rise

Rise combines monitored data, deep research, and human insight to review and revise your marketing strategy each month, balancing efforts between high-return channels and opportunity areas.

For example, let’s say search ads are delivering traffic to your website, but website conversions are low. Maybe it’s due to slow loading pages, out of touch messaging, or an unclear call to action. Rise uncovers the cause, so more buyers coming from search ads actually buy, increasing sales and lowering your cost to acquire new customers.

Critics claim every month is too frequent to uncover problems like these. We say proactive analysis provides higher returns.

Why Rise Works

Ongoing analysis focuses efforts on high return tasks
Eliminates wasted efforts from set it and forget it services
Stay updated with weekly visual reports with key metrics
Quarterly growth plans that build momentum
Dedicated fractional Chief Digital Marketing Officer (CDMO)
Strategy for multi-channel sales: consumer, pro, and dealer
Access to our leader community
Ongoing leadership education and peer insight
1:1 coaching from seasoned advisors

Operates on around 1% of annual revenue

Join Rise
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Get Fásnua’s 2x lead guarantee.

We’re so confident we can double your qualified leads that you won’t pay for Rise until we do.

How it works in a nutshell:

  • Join Rise, Run + Revel to qualify for the guarantee.
  • During setup, pay for Rise — typically one month.
  • During setup, your qualified lead criteria and baseline are set.
  • After setup, get Rise and Revel free until your qualified leads double (up to 90 days).

Terms apply.

Get the Details

Common Questions

Who is Rise for?
Rise is designed for North American home product manufacturers whose products are not available in large home improvement stores. If your company manufactures a product used in building, furnishing, landscaping, or outfitting a home, Fásnua’s growth marketing system can help you grow.
Do I need to be a member of Fásnua Run, too?
No. While many manufacturers prefer to structure strategy and delivery with the same team, Run is not required. Rise is a strong solution for companies with an in-house marketing team that want outside strategic direction to ensure they’re investing in the right efforts.
How does Rise membership work?
Rise is a monthly membership that provides ongoing marketing strategy tailored to your business. Each month, we evaluate performance data to identify the area where your marketing effort and budget will have the most impact. Membership is a flat monthly fee, usually around 1% of your annual revenue.
Do I need to be a member of Fásnua Revel, too?

Rise includes Revel to provide both strategy and support. Through advisor guidance and peer conversations, you’ll gain fresh perspectives, challenge assumptions, and uncover opportunities that strengthen your growth plan. Monthly briefings and educational sessions keep you informed on the legal, technical, and industry changes that affect marketing—so we can make smarter decisions, together.

What’s included in Rise?
Each month, you’ll receive a focused growth strategy built around your biggest constraint—backed by performance analysis, research, and expert insight. You’ll also gain access to Revel, our leadership community, which includes monthly briefings, peer discussions, and advisor sessions to help you stay informed and make smarter decisions.
How is Rise different from a typical marketing agency?

Unlike a traditional agency that offers generic campaigns and short terms tactics, Fásnua Rise is part of a complete growth marketing system. Members are leaders who want a clear plan, proactive insight, and measurable progress toward their goals.

What kind of results should I expect?
Fásnua Rise identifies growth constraints so they can be resolved faster. While every company is different, members commonly see improved lead volume, reduced marketing waste, and better alignment between marketing and business goals. Rise is also backed by our 2x lead guarantee when paired with Run and Revel.
What happens during the first month?
New Fásnua Rise members start with a focused setup to centralize key marketing and sales metrics. Once data integration is complete, weekly reports begin. At the same time, we schedule your first growth session to meet your leadership team, review current efforts, and align on short- and long-term goals. Most members receive their first Rise strategic plan around week five.
How do I know if my company is a good fit?
Fásnua Rise is best suited for manufacturers who:
  • Are an established manufacturer of a product used in building, furnishing, landscaping, or outfitting a home
  • Sell to/through multiple channels (consumer, dealer, distributor)
  • Want better return from their marketing spend
  • Are doing some form of marketing—but not seeing traction they desire
  • Are ready to make marketing a reliable driver of growth
Where is the Fásnua team based?

Fásnua is based in Birmingham, Alabama, with a remote team primarily located across North and South America. We operate on Central Time and work with clients throughout North America.

How to start with Fásnua Rise.

1. Join Rise.

Tap below to join. Have questions? Book a video call and talk face-to-face before joining.

 

Your Rise membership also includes Revel, our leadership community for helping you make better and faster marketing decisions.

Join Rise

2. Participate in setup.

Setup includes growth sessions, deep research, analytics and reporting, and welcoming you to the Revel leadership community.

You’ll receive your first Path to Growth plan toward the end of setup phase.

3. Grow with Rise.

Each month, a growth session includes what we’re seeing with the current strategy, details of our research, and what our team’s uncovered as the next constraint to focus on. Plus, you get all the perks of the Revel community.