Fásnua means
new growth.
In life, leadership, and business, growth is how we adapt — and how we thrive.
Like kayaking a wild river, we take in new information, blend it with hard-earned experience, and make decisive moves in real time. It’s equally demanding and energizing.
We apply the same discipline to create meaningful growth with you, and for you. Join us at Fásnua.
Jason Otis
Founder and President
Fásnua
“Life is growth. You grow or you die.”
— Phil Knight, Nike Co-Founder
Built for home product manufacturers
Making and selling products that go into building and furnishing homes is rewarding - and hard.
On one hand, you see how your products make life at home better. On the other, there’s a steady wave of challenges: supply, labor, channels, competitors… and marketing that often feels like more work than it’s worth. Only 18% of small business owners feel very confident about the impact of their marketing efforts. (Source)
We’ve spent decades helping manufacturers like you use marketing as an engine of growth – building brands and winning more of the right buyers online, from retail to trades to dealers.
Ready to grow?
When we work together, manufacturers typically see changes like:
More qualified leads from the right builders, dealers, designers, and homeowners
Website traffic that actually turns into real inquiries and opportunities
Higher quote‑to‑win rates on the projects and accounts that matter most
Dealers and pros who reorder more often instead of quietly drifting away
Marketing spend that’s tied to clear 90‑day goals instead of “doing more”
Fewer half‑started initiatives and more finished, measurable work
Leadership, sales, and marketing aligned on what matters this quarter
A simple rhythm for improving marketing every 90 days
Underneath results is our core process: find the real constraint, focus on it for 90 days, and build your marketing around it instead of guessing.
We drive these results through a repeatable system…
Fásnua’s growth marketing system has three stages that help you:
- Choose the right marketing‑related problem to solve next
- Design a practical 90‑day plan to solve it
- Execute that plan while keeping everyday marketing running
We call those stages Revel, Rise, and Run:
Revel
90‑Day Marketing Focus
Helps home product manufacturing leaders identify their highest‑leverage marketing constraint and commit to one clear 90‑day focus with guardrails.
Rise
90‑Day Marketing Strategy
Takes that focus and designs a practical 90‑day marketing strategy, then packages it into a simple plan that aligns your goals, products, audiences, and channels.
Run
Marketing Implementation & Operations
Executes the 90‑day plan and manages the everyday marketing work – website, campaigns, email, and CRM – so the strategy actually ships and keeps improving.
Together, Revel, Rise, and Run give you a repeatable way to find and fix marketing constraints while keeping your ongoing marketing running smoothly.
Here’s how it’s worked for a manufacturer like you:
We were losing leads because our homepage was not drawing buyers into the website. Fásnua rethought the homepage experience, and leads from qualified buyers increased 43%.
— Island Post Cap
In this case, the homepage was the constraint. Once we found it, we focused on that one problem, redesigned the experience, and the whole system worked better.
Meet the founder
Jason Otis
Founder & President
Fásnua
Jason started working with home product manufacturers in 1996 – long before “digital marketing” was a known term. His first project was a printed brochure, designed to be handed and mailed to the right buyers.
With an early fascination for how architecture and buildings impact our wellbeing, and a professional career in marketing and graphic design, helping home product brands reach the right audience was a natural fit – and it stuck.
While building and marketing have changed, their goals haven’t. Building products make life safer, easier, and more comfortable. Marketing connects the right people to the right product.
That perspective, combined with 30+ years of hands‑on experience, shaped Fásnua’s constraint‑driven, 90‑day growth system and the processes we use to deliver results for manufacturers.
When we work together, you and Fásnua make life at home better for the people who live in them.
Contact Fásnua
Fásnua is based in Birmingham, Alabama, with a remote team located across North and South America.
Already a Fásnua member?
Need support? Call (844) 502-9800 or sign into Concierge to connect with the team.
Is Fásnua right for your company?
We’re built for home product manufacturers who want:
- Marketing they can connect to revenue and key accounts
- A clear, 90‑day focus instead of a list of “shoulds” and “coulds”
- A partner who understands both manufacturing realities and modern marketing
If that sounds like you, the best way to find out if we’re a fit is to talk.
Call (844) 502-9800 or schedule a no‑commitment video call below.
Looking for a specific home brand or product?
Visit the Built for Home Product Guide to find thousands of North American based home product manufacturers listed by category and location.
Partner Opportunities
If you’re a retailer, dealer, or distributor, join our Built for Home Partner Program. We’ll fill you in on the latest and connect you with in-demand brands for your store and customers.
Influencers and Press
We love sharing what Fásnua’s up to with influencers and press. Contact us by email to press[at]fasnua.com.