Fásnua Rise Guarantee Terms

To protect the integrity of this offer and ensure fair expectations for both parties, the following terms apply:

1. Offer Phases

a) Setup Phase

This phase begins upon execution of the client’s service agreement for Rise membership. It includes the development of the Rise marketing strategy and implementation of all required technology to execute and measure performance. The Setup Phase typically lasts 30–60 days, depending on the scope of work required from both Fásnua and the client. Client-caused delays in providing approvals, access, or participation may extend this timeframe.

b) Performance Phase

The Performance Phase begins once the Rise strategy is approved by the client and all necessary technology systems are operational. During this phase—lasting up to ninety (90) consecutive days—Fásnua will execute the agreed-upon strategy, including revisions approved by the client, with the goal of doubling qualified leads as defined in Section 7. The Performance Phase ends either when qualified lead volume is doubled, or after ninety (90) days—whichever occurs first. This phase represents the full duration of the guarantee period.

c) Growth Phase

The Growth Phase begins immediately after the Performance Phase ends. The guarantee does not extend beyond the Performance Phase. No further billing pauses, extensions, or modifications related to the guarantee will apply.

2. Billing & Payment Terms

a) Payment Schedule

Clients will be billed for Rise membership during the Setup Phase (Section 1a) according to the payment schedule outlined in their service agreement. No Rise membership fees will be invoiced during the Performance Phase (Section 1b) unless otherwise specified in writing. Billing for Rise will resume at the start of the Growth Phase (Section 1c), under the terms of the original service agreement.

b) Other Services

All other active services, including Run and Revel, will continue to be invoiced throughout all phases unless explicitly suspended in writing. These services are not affected by the Rise billing pause during the Performance Phase.

c) Standard Payment Terms

All general payment terms, methods, and conditions are governed by the client’s signed service agreement for Rise. In the event of a conflict, the service agreement will take precedence unless otherwise specified in writing by Fásnua.

d) Guarantee Adjustment Clause

If the client requests changes to service scope, timeline, or campaign strategy that materially alter performance expectations, Fásnua reserves the right to review and revise billing or guarantee terms accordingly with written notice.

3. Service Subscription Requirement

Client must be actively subscribed to all three Fásnua services—Rise, Run, and Revel—for the duration of the guarantee period, with a minimum commitment of six (6) consecutive months unless otherwise agreed to in writing. The guarantee does not apply unless all three services are maintained.

4. Marketing Plan Approval

Client must approve the finalized Rise marketing strategy before the Performance Phase begins. Approval must be provided in writing. Any major deviation from the approved plan, or refusal to follow core recommendations, will result in the termination of the guarantee.

5. Platform Access Requirement

Client must provide full administrative access to all relevant platforms, including but not limited to the website CMS, CRM, ad accounts, and analytics tools. This access is required for Fásnua to properly manage, optimize, and track campaign performance. Failure to provide timely or continued access may result in the suspension or voiding of the guarantee.

6. Use of Fásnua Tracking Systems

Client agrees to use Fásnua’s preferred CRM and analytics platforms for all lead tracking and performance measurement related to this guarantee. This ensures consistent attribution, accurate reporting, and efficient service delivery. Alternate platforms or systems may not be used for guarantee-related measurement unless explicitly approved in writing by Fásnua prior to the Performance Phase.

7. Lead Baseline Requirement

A lead baseline will be established using performance data from the ninety (90) days prior to the start of the Performance Phase. If insufficient historical data exists, Fásnua will establish a benchmark based on comparable industry performance and the client’s sales process. The baseline will be reviewed and approved by the client in writing prior to the start of the Performance Phase.

8. Definition of a Qualified Lead

A qualified lead is a unique sales prospect who: a) submits a valid name and either an email address or phone number, b) enters the CRM managed by Fásnua, and c) matches the documented lead criteria agreed upon before the Performance Phase begins (e.g., buyer type, geography).

Leads are counted through form submissions, inbound phone calls, tracked SMS responses, social messages, or emails—when captured through Fásnua-managed or monitored systems.

Exclusions: Duplicate leads, existing customers, spam, and incomplete contact records do not count toward the guarantee.

9. Ad Budget Compliance

Client agrees to allocate and maintain the advertising budget levels recommended by the Fásnua team. Budget ranges often vary between 3–16% of revenue based on several factors, including the client’s desired pace of growth. Failure to maintain adequate funding, as recommended in writing by Fásnua, will void this guarantee.

10. Campaign Integrity Requirement

Client may not pause, materially alter, or reject essential campaigns, offers, or landing pages without prior written agreement from Fásnua. Doing so may immediately void the guarantee.

11. Response Time Commitment

Client must respond to all requests for content approvals, deliverables, or campaign changes within three (3) business days. Repeated failure to respond within this timeframe may suspend or void the guarantee at Fásnua’s sole discretion.

12. Participation in Strategy Calls

Client is expected to participate in biweekly or monthly strategy and performance calls. Missing more than one (1) scheduled call per quarter without prior notice or rescheduling may result in loss of eligibility for the guarantee.