Get clear on your highest‑leverage marketing constraint.
Gain clarity on the one marketing constraint that unlocks your next 90 days of growth.
Within all the marketing efforts you oversee, there’s one hidden constraint quietly limiting results.
Revel helps home product manufacturing leaders identify their single highest‑leverage marketing constraint and turn it into one clear 90‑day priority their team can confidently commit to.
90‑day focus program – from $1,650 per quarter
Your growth is limited by one constraint you haven’t fully defined.
Across new campaigns, channels, ads, shows, and agencies, you still have a sense that marketing isn’t making the progress it should. The one real culprit remains hidden, even from experienced leaders and marketers.
It’s the highest‑leverage constraint you haven’t clearly named yet.
Revel is the guide that helps you see that constraint for what it is, define it precisely, and turn it into one 90‑day focus so you can get your time, energy, money, and momentum back.
Symptoms your highest‑leverage constraint is still hidden
If you’re experiencing any of these, clearly defining your highest‑leverage constraint will help you course‑correct and create positive momentum.
Marketing starts to wear you down.
You’re constantly context‑switching between ideas and reacting to the loudest voice or latest fire. It’s hard to tell if you’re being decisive or just busy.
Your team loses conviction.
People do the work in front of them, but priorities keep shifting. Good employees start to protect themselves instead of bringing you their best thinking.
Effort rises, impact stalls.
Money goes into campaigns, shows, and websites that might help… but you can’t point to one clear, intentional bet for this quarter.
Profit slips through the cracks.
You feel the cost in scattered spend, partial projects, and opportunities you can’t fully lean into because too many things are half‑started.
How Revel works
01
Narrow in on your likely constraint
Use Constraint Finder plus a few key metrics to quickly narrow where your marketing is most likely stuck.
02
Pinpoint the highest‑leverage problem
In focused working sessions, with targeted Advisor input and data-backing, we turn that area into a clear, one‑sentence problem statement specific to your business.
03
Commit to one 90‑day focus to solve it
Have clarity on one well‑defined marketing problem and a single 90‑day focus your team (or ours in Rise and Run) can plan around and execute against.
What you get in each 90‑day Revel cycle
Clear Quarterly “North Star”
Constraint Focus One‑Pager
A simple, shareable one‑pager that brings it all together: a plain‑English problem statement, your agreed 90‑day focus with guardrails, and a small set of current and target metrics so you can see progress at a glance. This is the document you and your team run the quarter on.
Constraint Finder for your business
Access to Fásnua’s Constraint Finder assessment so you and your team can quickly narrow where your marketing is most likely constrained.
A focused metrics & context intake
We collect a small, predefined set of key metrics for up‑to‑date insight, plus a bit of situational context, so your decisions combine hard numbers with on‑the‑ground reality, not opinions alone.
Two deep‑dive working sessions
In the first session, we unpack the 2–3 most likely constraints and how they show up in your world, then draft a clear problem statement. After we do additional research, the second session is “here’s what we see” and we commit together to one 90‑day focus with guardrails.
Advisor sessions for cross‑functional wisdom
Revel’s Advisory team gives you easy access to experts across disciplines like leadership, ops, finance, HR, and marketing, so you can see how your current constraint touches the rest of the business and make better calls about what to solve when.
Ongoing marketing education and insight
Live training, Curate podcast and news, plus FÁS | Magazine keep you improving marketing decisions and seeing how to leverage marketing across your products, channels, and teams.
At the end of each 90‑day cycle, you’ll know exactly which problem you’re solving, why it matters now, and what you’re deliberately not taking on until after this quarter.
Why 90 days?
Ninety days is long enough for a meaningful marketing change to take hold, and short enough that you can commit to one focus without feeling locked in for a year. Revel gives you a rhythm: every quarter, see the constraint more clearly, define it better, and choose the next most important problem to solve.
Who Revel is for
Revel is built for home product manufacturing leaders who:
- Operate in the $2–20M range
Big enough that marketing decisions matter, lean enough that you still feel every wrong turn. - See marketing as a growth lever, not just support
You believe better marketing decisions can materially change revenue, margins, or account quality. - Are willing to commit to one focus for a quarter
You’d rather make one good, intentional bet than chase ten half‑finished initiatives. - Want clearer thinking, not more tactics
You’re not looking for another checklist or channel hack; you want a better way to decide which problem to solve next. - Value cross‑functional input
You care how marketing constraints touch finance, ops, HR, and leadership, and you want those perspectives in the room.
If you’re close to the edge on any of these and not sure, that’s okay. The question to ask is:
“Do I want a better way to decide which marketing problem to solve in the next 90 days?”
If the honest answer is yes, you’re likely in the right place.
Who Revel is probably not for (right now)
Revel is likely not a fit if:
You’re still under ~$1–2M or pre–product–market fit
You’re still proving the offer and basic demand. Right now you need conversations and scrappy selling more than a structured focus system.
Better next step: use Constraint Finder as a free tool to point you toward a general area (awareness, leads, conversion, or retention), then focus on simple, direct actions there.
You have no one who can own marketing work at all
If there’s truly nobody (internal or external) who can act on a 90‑day focus, Revel will give you clarity but not progress.
Better next step: talk with us about Rise + Run acting as your virtual marketing department, so there’s actually a team in place to execute once the focus is set.
You’re in an active, non‑marketing crisis
If you’re dealing with existential supply, quality, legal, or key‑account issues, those deserve your full attention first.
Better next step: stabilize those areas, then come back to Constraint Finder and Revel once the foundation is solid.
Marketing constraints inevitably touch the rest of your business.
That’s where Revel Advisors shine.
Revel Advisors are experienced operators in leadership, finance, operations, HR, and marketing who sit outside your org chart and help you see your constraint from multiple angles. They stress‑test your thinking, surface blind spots, and highlight how the constraint you’re working on affects the rest of your business.
Over each 90‑day cycle, you’ll use Advisor sessions to ask better questions, make more confident decisions, and avoid solving the right problem in the wrong way or at the wrong time.
How Revel, Rise, and Run fit together
Revel is the focus stage of Fásnua’s growth marketing system for home product manufacturers. Through marketing focus, strategy, execution, and leadership support, Fásnua provides the complete framework for making your marketing a reliable driver of growth.
Focus
Get clear on the one highest‑leverage marketing constraint to focus on for the next 90 days.
Revel, the focus stage of Fásnua’s growth marketing engine, helps home product manufacturers find their highest‑leverage marketing constraint and turn it into one clear 90‑day priority with advisor guidance.
Strategy
Turn your constraint into a 90‑day growth strategy for your products, channels, and audiences.
Rise is marketing growth strategy. It’s constraint-centric and goal focused, giving you and your business renewed energy by relentlessly resolving marketing barriers that limit sales and profitability, with metrics to back the results.
Implementation
Implement your strategy toward your highest-leverage constraint, balanced with ongoing marketing.
Run is the delivery system for your marketing strategy that’s unique to your goals, products, audience — and constraints. From your website, to ads, lead nurturing, and sales channel growth, the Fásnua team delivers digital marketing with measured results.
Not everyone needs all three stages, and that’s okay. If you already have a well‑defined 90‑day focus and strategy, you can plug directly into Run. If you don’t, we recommend starting with Revel (or Revel + Rise) so execution time and budget go into the right problem.
Get clarity with Revel.
Gain clarity on the one marketing problem to solve next.
Stop wasting quarters working hard on the wrong things.
Align leadership and team around a single 90‑day focus.
See your constraint clearly with data and real‑world context.
Make better decisions with cross‑functional Advisor insight.
Leave with a one‑page 90‑day focus your team can actually execute.
You + Fásnua make life at home better.
Join Revel
Looking for more?
Get coordinated marketing focus, strategy, and implementation together with Fásnua.
Join Revel, Rise, and Run for less than the cost of a marketing employee.
Revel is one part of Fásnua’s growth marketing system for home product manufacturers:
- Revel is the focus stage – it helps you define the one highest‑leverage marketing constraint to solve in the next 90 days.
- Rise is the strategy stage – it turns that defined constraint into a detailed 90‑day growth strategy for your products, channels, and audiences.
- Run is the implementation stage – it provides the team and execution support to actually ship the work.
Common Questions
Who is Rise for?
Rise is designed for North American home product manufacturers whose products are not available in large home improvement stores. If your company manufactures a product used in building, furnishing, landscaping, or outfitting a home, Fásnua’s growth marketing system can help you grow.
Do I need to be a member of Fásnua Run, too?
No. While many manufacturers prefer to structure strategy and delivery with the same team, Run is not required. Rise is a strong solution for companies with an in-house marketing team that want outside strategic direction to ensure they’re investing in the right efforts.
How does Rise membership work?
Rise is a monthly membership that provides ongoing marketing strategy tailored to your business. Each month, we evaluate performance data to identify the area where your marketing effort and budget will have the most impact. Membership is a flat monthly fee, usually around 1% of your annual revenue.
Do I need to be a member of Fásnua Revel, too?
Rise includes Revel to provide both strategy and support. Through advisor guidance and peer conversations, you’ll gain fresh perspectives, challenge assumptions, and uncover opportunities that strengthen your growth plan. Monthly briefings and educational sessions keep you informed on the legal, technical, and industry changes that affect marketing—so we can make smarter decisions, together.
What’s included in Rise?
Each month, you’ll receive a focused growth strategy built around your biggest constraint—backed by performance analysis, research, and expert insight. You’ll also gain access to Revel, our leadership community, which includes monthly briefings, peer discussions, and advisor sessions to help you stay informed and make smarter decisions.
How is Rise different from a typical marketing agency?
Unlike a traditional agency that offers generic campaigns and short terms tactics, Fásnua Rise is part of a complete growth marketing system. Members are leaders who want a clear plan, proactive insight, and measurable progress toward their goals.
What kind of results should I expect?
Fásnua Rise identifies growth constraints so they can be resolved faster. While every company is different, members commonly see improved lead volume, reduced marketing waste, and better alignment between marketing and business goals. Rise is also backed by our 2x lead guarantee when paired with Run and Revel.
What happens during the first month?
New Fásnua Rise members start with a focused setup to centralize key marketing and sales metrics. Once data integration is complete, weekly reports begin. At the same time, we schedule your first growth session to meet your leadership team, review current efforts, and align on short- and long-term goals. Most members receive their first Rise strategic plan around week five.
How do I know if my company is a good fit?
Fásnua Rise is best suited for manufacturers who:
- Are an established manufacturer of a product used in building, furnishing, landscaping, or outfitting a home
- Sell to/through multiple channels (consumer, dealer, distributor)
- Want better return from their marketing spend
- Are doing some form of marketing—but not seeing traction they desire
- Are ready to make marketing a reliable driver of growth
Where is the Fásnua team based?
Fásnua is based in Birmingham, Alabama, with a remote team primarily located across North and South America. We operate on Central Time and work with clients throughout North America.