Marketing Focus Session
Get 90‑day clarity on where your marketing should focus next.
Do you know where to focus your marketing right now to get the highest return?
Fásnua’s Marketing Focus Session is a complimentary 20–30 minute working session for North American manufacturers of products used to build or furnish a home. Whether you sell to consumers, pros, dealers, all or some of the above, this session provides you with a 90-day focus.
Together, we review your Marketing Focus Assessment, pinpoint your best growth opportunity and where your marketing is truly stuck (Reach, Leads, Conversion, or Retention), to agree on one clear priority for the next 90 days.
You leave with clarity, not a pitch deck.
What we cover in your session.
In your Marketing Focus Session, we will:
- Clarify your growth target
Align on the customer or channel that matters most for your next leg of growth and what a “really good year” looks like there. - Confirm your primary Marketing Focus
Use your Assessment results and clarifying questions to confirm whether your real bottleneck is Reach, Leads, Conversion, or Retention. - Quantify what it’s costing you
Walk through simple “money math” so you can see how much revenue is currently trapped behind that constraint. - Set your 90‑day marketing focus
Define one clear statement:
“In the next 90 days, our highest-leverage marketing focus is to ___ so we can ___.” - Outline 2–3 high‑leverage projects
Identify a short list of projects that directly attack that focus, with simple success metrics you and your team (or ours) can track.
No generic advice. No “it depends.” Just a clean diagnosis and a realistic 90‑day focus you can use immediately.
What you’ll receive afterward.
Within two business days, you’ll receive a one‑page Marketing Focus Summary that includes:
- Your agreed primary Marketing Focus (Reach, Leads, Conversion, or Retention)
- Key evidence and simple revenue impact math
- Your 90‑day marketing focus statement
- 2–3 recommended projects with clear success metrics
- Suggested guardrail metrics to watch with your team
You can use this Summary whether we work together or not. It’s designed to be shared with your leadership, sales, and marketing teams to align everyone on the same page.
Your next step:
If you’re a North American manufacturer of products used to build or furnish a home and want marketing you can connect directly to revenue, Fásnua was built for you.
Want to get a sense of our thinking first?
Start with a deep dive into FÁS | Magazine, full of practical frameworks and leadership insights, and explore the Fásnua Marketing Grant if budget is tight but ambition is not.
Get 90-day clarity. No commitment.
Start with a Marketing Focus Assessment. We’ll use your assessment results as a launch pad in our Marketing Focus Session to settle on your highest leverage 90 day focus.
1. Complete the Marketing Focus Assessment.
It takes about five minutes and gives us a shared starting point for Step 2.
Tip
Once you’ve completed the assessment, come back here to continue with Step 2.
2. Schedule your Marketing Focus Session.
On a 20–30 minute call, we will:
- Confirm your primary growth constraint,
- Show you where it is costing you in your current channels and partners, and
- Agree on the single highest‑leverage move for the next 90 days.
Tip
Be sure to complete the assessment in Step 1 before scheduling your session.
3. Get your Marketing Focus Summary.
Within two business days after your session, you’ll receive a single page summary you can use with your team, whether we work together or not.