Marketing implementation & operations for home product manufacturers.
Get your 90‑day focus and daily marketing done, reliably.
Run executes a 90-day marketing plan built to resolve your highest leverage marketing constraint, while also handling the everyday marketing work that keeps you in front of buyers.
Run works as your marketing team — or as a layer on the team you already have. Either way, you get consistent implementation you can trust to support bigger goals – without adding headcount.
Pricing varies based on your needs.
Why Run exists
Even when home product manufacturers know what marketing should be happening, strong plans get pushed aside for urgent needs — sales needs support, the website breaks, or a new product takes over. It can feel like you never have the resources to fully optimize your marketing.
Run solves that.
Run acts as your marketing operations team — or an added layer to the team you already have — to win marketing momentum. We execute your 90-day focus plan and manage the ongoing work that keeps you in front of buyers, without you having to hire, train, or oversee more people.
With Run, key initiatives move forward on schedule, routine work stays current, and progress is measured clearly every 90 days.
Why 90 days?
Ninety days is long enough for a meaningful marketing change to take hold, and short enough that you can commit to one focus without feeling locked in for a year. Run gives you a rhythm: every quarter, execute a plan to remove your highest-leverage constraint.
How Revel, Rise, and Run fit together
Through marketing focus, strategy, execution, and leadership support, Fásnua provides the complete framework for making your marketing a reliable driver of growth.
Focus
Get clear on the one highest‑leverage marketing constraint to focus on for the next 90 days.
Revel, the focus stage of Fásnua’s growth marketing engine, helps home product manufacturers find their highest‑leverage marketing constraint and turn it into one clear 90‑day priority with advisor guidance.
Strategy
Turn your constraint into a 90‑day marketing strategy for your products, channels, and audiences.
Rise is marketing growth strategy. It’s constraint-centric and goal focused, giving you and your business renewed energy by relentlessly resolving marketing barriers that limit sales and profitability, with metrics to back the results.
Implementation
Implement your strategy toward your highest-leverage constraint, balanced with ongoing marketing.
Run is the delivery system for your marketing strategy that’s unique to your goals, products, audience — and constraints. From your website, to ads, lead nurturing, and sales channel growth, the Fásnua team delivers digital marketing with measured results.
Not everyone needs all three stages, and that’s okay. If you already have a well‑defined 90‑day focus and strategy, you can plug directly into Run. If you don’t, we recommend starting with Revel (or Revel + Rise) so execution time and budget go into the right problem.
How Run works
01
Focus
Decide which marketing problem is most important to solve in the next 90 days.
02
Strategy
Turn that focus into a simple 90‑day marketing plan.
03
Build
Prepare the assets, content, and systems needed to launch the plan.
04
Launch
Put the plan into motion with consistent weekly execution.
05
Optimize
Refine active campaigns and keep day‑to‑day marketing operations current.
Run builds, launches, and improves your marketing in 90‑day cycles, aligned to your annual objectives, while keeping everyday marketing operations running smoothly.
Whether you’re working with Revel + Rise or BYOS (bring your own strategy), Run makes sure marketing work gets done consistently, on schedule, with clear quarterly milestones that move you closer to your long-term goals.
What you get with Run
90-day Strategy Implementation
Run executes your quarterly marketing plan through a structured cycle that keeps strategic work on track:
- Review your 90‑day focus and success metrics
Example: Increase qualified homepage leads by 40%. - Build the projects and campaigns
Example: Rebuild the homepage with strong visuals, SEO-rich headings, and 1-click navigation to product categories. - Launch on a defined schedule
Example: Milestone 1 launches day 30, milestone 2 on day 45, milestone 3 on day 60. - Measure and optimize throughout the quarter
Example: Monitor heatmaps, SEO scoring, page traffic, load time, click-through rates, and qualified leads. Results inform your next 90-day cycle starting with Revel.
Ongoing Marketing Operations
Along with quarterly strategic work, Run handles the recurring digital marketing and CRM tasks that never seem to end. Depending on your needs, that can include:
Website & Hosting
Website content updates
New landing pages
Landing page optimization
Product and category page updates
UX and conversion tweaks
Website forms and thank‑you pages
Domain management
DNS management
Website hosting
Email hosting
Website uptime monitoring
Website backups
Website security
Custom web applications
Content Publishing
Blog and article publishing
Case study and project page publishing
Resource/download pages
Lead magnet delivery
Video hosting and embedding
Image optimization and asset management
PDF spec sheet updates
Price list management and distribution
Tracking & Analytics
Tracking and tag updates (GA4, pixels, tags)
Analytics and reporting setup
Google Search Console checks
Form and landing page A/B tests
Retargeting audience setup
Email & SMS
Email campaign setup and sends
Monthly or quarterly newsletters
Nurture and follow‑up sequences
Lead re‑engagement campaigns
List cleanup and segmentation
SMS campaign setup and sends
Appointment/demo reminders
Trade show follow‑up sequences
Dealer/partner email campaigns
Sample request flows
Spec sheet/brochure download flows
Reputation/review request campaigns
Webinar registration and follow-up
Event landing pages and registration
Warranty registration flows
Atmosphere CRM
Chat widget/webchat configuration
AI website chat
AI voice calls
Inquiry routing and notifications
Pipeline setup and automation
Deal stage and task workflows
Internal alerts for high‑value actions
Sales email templates and sequences
Marketing asset organization
Appointment scheduling
Calendar sync and reminders
Contact database management
Two-way SMS conversations
Voicemail drops
Call tracking and recording
Reputation management
Review requests and monitoring
Online listings management
Social media planner and posting
Membership and community portals
Course and training delivery
Automated workflows and triggers
Paid & Social
Social post scheduling
Social ad management
Organic social calendar execution
Search ads management (Google Ads)
OTT (Over-the-Top) advertising
Sales channel ad management
Ecommerce & Transactions
Ecommerce management
Sales channel management (Amazon, Walmart, etc.)
Merchant integrations
Payment processing setup
Product catalog updates
Shopping cart optimization
Order confirmation flows
Dealer & Pro Resources
Dealer product pages
Pro Portals
Pro buyer technical resources
Product launch coordination
The point of this list isn’t that you’ll use every item on it. It’s that the recurring marketing work currently scattered across people and tools has a home — and someone whose job is to keep it running and improving.
Who Run is for
Run is a good fit for home product manufacturing leaders who:
- Have (or will have) a 90‑day marketing plan and want help executing it
- Want marketing implemented and maintained, not just planned
- Have strong product and sales teams, but need more marketing capacity and tech bandwidth
- Value having one reliable marketing operations partner
If you’re not sure it’s a fit, that’s okay. The question to ask is:
“Do I want a team to manage my ongoing marketing and 90-day sprints?”
If the answer is yes, you’re likely in the right place.
Who Run is probably not for
Run may not be a fit if:
- You’re under ~$1M and still proving basic demand
- You want only ad‑hoc task work with no clear 90‑day plan or priorities
- You’re in an active non‑marketing crisis (supply, ops, legal) that needs to be solved first
- You want to be fully hands‑off on goals and priorities – Run executes, but you still own the business outcomes
What Run Gives Leaders
Confidence that marketing will actually happen
Marketing finally runs on a 90‑day plan, so campaigns ship on time instead of dying in your inbox.
Relief from being the de facto marketing manager
You stop chasing updates and fixing tools; Run coordinates people, platforms, and projects so you don’t have to.
Trust that marketing supports sales, not distracts from it
Sales always knows what’s live and what’s coming, so efforts are aligned and sales can fully use marketing to close deals.
Clarity about what got done and what it produced
Every quarter, you see shipped projects and a few key metrics tied to revenue, instead of vague “brand awareness” reports.
Freedom to plan bigger moves
With core marketing handled, you finally have headspace to tackle new markets, products, or channels without today’s plan falling apart.
You + Fásnua make life at home better.
Join Revel, Rise + Run
Common Questions
Do we have to do Revel and Rise before Run?
We strongly recommend it. Run works best when there’s already one clear 90‑day focus and a defined strategy. That’s what Revel and Rise are for. If you already have a solid 90‑day plan anchored to a clear constraint, let’s discuss starting directly with Run.
How much of our team’s time will Run take?
You’ll need one primary internal point of contact for approvals and quick decisions. Expect a standing check‑in (usually bi‑weekly) and occasional input on content and offers. Our goal is to take implementation and ops off your plate, not add another full‑time job.
Can you help create the 90‑day strategy if we don’t have one?
Who owns the data, accounts, and assets?
You do. As much as technically possible, we operate inside your accounts and on your behalf. If our engagement ever ends, your data, accounts, and assets stay with you.
How do you measure success for Run?
We measure Run against your current constraint and 90‑day plan:
- Did we ship the key projects?
- Did we move the targeted metrics for this stage (Reach, Leads, Conversion, or Retention)?
- Is the underlying marketing machine (site, email, CRM) getting healthier and more reliable over time?
Does Run require a long-term contract?
No. Joining Run does not require a long term commitment. It’s quarter by quarter with a reasonable notice. We aim to be your digital marketing partner and grow together, but if you decide on a different path, we’ll work with you to successfully migrate.