Get a 90-day strategy that accelerates marketing results.
Know exactly what marketing to do in the next 90 days.
Within all the campaigns, channels, and ideas you’re juggling, it’s hard to see why marketing isn’t working as well as it could. There’s no simple 90‑day plan everyone can run with.
Rise gives home product manufacturing leaders that plan. We take the outcome you want, the constraint holding you back, and the assets you already have, and distill a focused marketing strategy into a clear 90‑day plan your team (or ours) can execute to make marketing work better, faster.
90‑day strategy program – from $1,650 per quarter
What Rise does (and doesn’t do)
Rise does:
Starts with your highest-leverage constraint.
Rise builds on Revel, which identifies your highest‑leverage marketing constraint.
Creates a detailed plan.
Develops a 90-day plan based on your objectives, constraint, and current resources.
Details steps and ownership.
Rise translates marketing strategy into clear projects, owners, and timelines.
Rise does not:
Identify the biggest constraint.
Revel is designed to identify your highest-leverage marketing constraint.
Implement your plan.
Run implements your 90-day plan while managing day-to-day marketing operations.
How Revel, Rise, and Run fit together
Through marketing focus, strategy, execution, and leadership support, Fásnua provides the complete framework for making your marketing a reliable driver of growth.
Focus
Get clear on the one highest‑leverage marketing constraint to focus on for the next 90 days.
Revel, the focus stage of Fásnua’s growth marketing engine, helps home product manufacturers find their highest‑leverage marketing constraint and turn it into one clear 90‑day priority with advisor guidance.
Strategy
Turn your constraint into a 90‑day marketing strategy for your products, channels, and audiences.
Rise is marketing growth strategy. It’s constraint-centric and goal focused, giving you and your business renewed energy by relentlessly resolving marketing barriers that limit sales and profitability, with metrics to back the results.
Implementation
Implement your strategy toward your highest-leverage constraint, balanced with ongoing marketing.
Run is the delivery system for your marketing strategy that’s unique to your goals, products, audience — and constraints. From your website, to ads, lead nurturing, and sales channel growth, the Fásnua team delivers digital marketing with measured results.
Not everyone needs all three stages, and that’s okay. If you already have a well‑defined 90‑day focus and strategy, you can plug directly into Run. If you don’t, we recommend starting with Revel (or Revel + Rise) so execution time and budget go into the right problem.
How Rise works
01
Start with focus
We start with three focused elements: your Revel one-pager, your desired outcome, and your available resources. No guessing, no debating priorities.
02
Design your strategy
Through a structured working session and follow‑up, we:
- Identify the right products, audiences, and channels
- Choose 2–4 high‑leverage projects
- Sequence them so execution makes sense
03
Have a clear plan
We package the work into a 90‑day plan with:
- Projects and milestones
- Suggested timelines and owners
- Simple success metrics
You can execute this internally, with your existing partners, or with our Run team.
What you get in each 90‑day Rise cycle
Clear Quarterly Marketing Plan
90-Day Marketing Plan Document
A straightforward plan that lays out sequence, timing, suggested owners, and a small set of success metrics for the next 90 days.
Context & capacity review
We dig into your goals, context, and capacity – what you’re aiming for, what you’re already doing, and who’s available – so the 90‑day plan is ambitious but actually doable.
Prioritized project list
A short list of 2–4 clearly defined projects for the next 90 days, each with a simple brief covering scope, required resources, and expected results.
Constraint‑anchored strategy
We don’t build plans in a vacuum. We anchor your 90‑day strategy to a clearly defined marketing constraint and focus – using your Constraint Finder One-Pager from Revel when it’s available, or the specific focus your team brings into Rise.
Handoff guidance
You’ll know exactly how to put your 90‑Day Marketing Plan into play with your team, your current partners, or our Run team – who should own what, and in what order.
Two working sessions
The first session is a deep dive into your goals, current activities, and available resources. The second reviews and refines the 90‑Day Marketing Plan to make sure it’s clear, practical, and ready to use.
Rise makes sure you’re not just “doing more marketing,” but running a 90‑day strategy deliberately built around the problem that matters most.
Why 90 days?
Ninety days is long enough for a meaningful marketing change to take hold, and short enough that you can commit to one focus without feeling locked in for a year. Rise gives you a rhythm: every quarter, make a plan to remove your highest-leverage constraint.
Who Rise is for
Rise is built for home product manufacturing leaders who:
- Operate in the $2–20M range
Big enough that marketing decisions matter, lean enough that you still feel every wrong turn. - See marketing as a growth lever, not just support
You believe better marketing decisions can materially change revenue, margins, or account quality. - Are willing to commit to one focus for a quarter
You’d rather make one good, intentional bet than chase ten half‑finished initiatives. - Want clearer thinking, not more tactics
You’re not looking for another checklist or channel hack; you want a better way to decide what marketing work should fill the next 90 days. - Value clear action plans
You want the best return on your marketing effort and spend, and know a simple, 90‑day plan is the only way your team (or partners) can execute well.
If you’re close to the edge on any of these and not sure, that’s okay. The question to ask is:
“Do I want a clear 90‑day marketing strategy my team can actually run?”
If the honest answer is yes, you’re likely in the right place.
Who Rise is probably not for (right now)
Rise is likely not a fit if:
You’re still under ~$1–2M or pre–product–market fit
You’re still proving the offer and basic demand. Right now you need conversations and scrappy selling more than a structured 90‑day strategy.
Better next step: use Constraint Finder as a free tool to point you toward a general area (awareness, leads, conversion, or retention), then focus on simple, direct actions there.
You have no one who can own marketing work at all
If there’s truly nobody (internal or external) who can act on a 90‑day plan, Rise will give you clarity but not real progress.
Better next step: talk with us about Rise + Run acting as your virtual marketing department, so there’s actually a team in place to execute once the strategy is set.
You’re in an active, non‑marketing crisis
If you’re dealing with existential supply, quality, legal, or key‑account issues, those deserve your full attention first.
Better next step: stabilize those areas, then come back to Constraint Finder, Revel, and Rise once the foundation is solid.
Why Rise Works
Starts from a clearly defined problem
We don’t brainstorm in the abstract. Rise builds your strategy around a single, defined marketing constraint and the outcome you want next quarter.
Forces one 90‑day focus
Instead of a long wish list, you leave with a short, realistic set of projects designed to move one important needle in 90 days.
Balances ambition with capacity
We factor in your goals, team, and tools so the plan stretches what marketing can do without becoming impossible to execute.
Aligns sales, marketing, and leadership
Everyone sees the same 90‑day strategy – which products, audiences, and channels matter most – reducing random requests and competing “priorities.”
Turns strategy into a concrete plan
The output isn’t theory. It’s a simple 90‑day plan with projects, timelines, suggested owners, and a few key metrics your team (or ours) can run.
You + Fásnua make life at home better.
Join Revel + Rise
Common Questions
Do we have to do Revel before we do Rise?
We strongly recommend it.
Rise works best when there is already one clearly defined problem and a 90‑day focus. Revel is where that happens: it identifies your highest‑leverage marketing constraint and helps you choose the single focus that deserves your next 90 days.
If you already have a well‑defined constraint and 90‑day focus (not just “more leads”), we can talk about starting directly with Rise. But most manufacturers get better results – and waste less time and money – by doing Revel first and letting Rise build on that clarity.
How is this different from the strategy decks or “audits” agencies have given us?
Most strategy decks and audits are long on information and short on decisions. They catalog channels, metrics, and “opportunities,” but don’t change what anyone does next quarter.
Rise is deliberately the opposite:
- It starts from a single, defined constraint and 90‑day focus (from Revel or your brief).
- It selects 2–4 projects that directly attack that constraint.
- It packages them into a simple 90‑day plan with sequence, timing, suggested owners, and a few key metrics.
The goal isn’t to give you more to think about. It’s to give you one 90‑day marketing strategy your team can actually run.
Who actually executes this 90‑day plan once it’s built?
You have three options:
- Your internal team – Many clients use Rise to get a clear 90‑day plan, then have their existing marketing and sales teams execute it.
- Existing partners – If you already work with agencies or freelancers, we can structure the plan so it’s easy to hand to them.
- Fásnua Run – If you want us to own implementation and ongoing marketing operations, our Run team can execute the 90‑day plan and keep core programs (website, campaigns, funnels, digital channels) running.
Rise’s job is to design the right 90‑day strategy. You decide who’s best positioned to carry it out.
How much of my team’s time will this take?
Not much, but it needs to be focused.
A typical 90‑day Rise cycle looks like:
- 60–90 minutes for a Context & Capacity Review (you + 1–2 key people)
- 1 working session (60 minutes) to review and refine the 90‑day plan
That’s usually it. The idea is to invest a few focused hours up front so the next 90 days of execution are far clearer and less chaotic.
How do you make sure the plan fits our reality – our channels, team, and budget – and not some generic playbook?
We start with your reality, not a template.
In the Context & Capacity Review we look at:
- Your specific revenue and account goals
- Your current constraint and 90‑day focus
- What you’re already doing (channels, campaigns, website, reps)
- The size and skill set of your team
- The tools and budget you actually have
Then we design the 90‑day strategy inside those lines. The plan is meant to stretch what your marketing can do, but it has to be executable with the team and resources you have – or with Run, if you choose to add implementation.
What if we need broader marketing strategy, not just 90 days?
That’s common, and we can help with that too.
Rise is built around 90‑day cycles because that’s the right horizon to make real progress on one meaningful problem. But behind Rise is a team with more than 30 years of marketing experience with home product manufacturers.
If you need to create or reimagine a complete digital marketing strategy – positioning, offers, key markets, and multi‑quarter roadmap – we can zoom out, build that bigger picture with you, and then translate it into 90‑day Rise cycles.
If that’s where you are, the best next step is to contact us or schedule a call so we can understand your situation and recommend whether to start with a broader strategy engagement, Revel + Rise, or the full Revel + Rise + Run system.